Weekly Reader: Bogus branding & more

Photo of tomato slices in the shape of the RSS symbol

Who is a journalist? Does it matter? [Salon]

What are journalists for? An interview with Jay Rosen [Economist]

Everything you’ve heard about brand building is bogus [10,000 Words]

Doing it wrong: WaPo takes forever to fix online error [MediaShift]

5 digital tools to increase your productivity [DigiDave]

New service aggregates tweets by ZIP code [TwitZip]

The Breaking News Online app is dead [ReadWriteWeb]

(Photo: Open Kitchen España)


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